Legal

Privacy Policy

Last updated: October 15, 2026

Heroship Co. (“Heroship,” “we,” “us”) builds the technology, provider network, pharmacy and operations that health and wellness brands run on. This Privacy Policy explains what personal information we collect through our website and business communications, how we use it, and the choices you have.

01Scope

This policy covers heroship.com and related pages, our demo booking and contact forms, and our sales and partner communications with clinics, providers, pharmacies, creators and brands (“Partners”).

02Information we collect

Information you give us

• Contact details: name, email address, phone number and company, for example when you book a demo or contact our team.
• Business details: the type of business you run, whether you are planning, pre-launch or live, your launch date and patient volume, and anything else you choose to share with us.
• Communications: messages, call notes and meeting details when you talk with us.

Information collected automatically

• Device and usage data such as browser type, IP address, approximate location, pages viewed, referring pages and the time and length of visits.
• Information from cookies and similar technologies (see Cookies and analytics).

Information from others

• Scheduling details from our booking provider when you choose a meeting time.
• Business contact information from referrals, events, public sources and partners.

03How we use information

• Schedule and hold demos and meetings, and tailor them to your business.
• Respond to inquiries and provide information about our products and services.
• Send relevant updates, follow-ups and marketing, which you can opt out of at any time.
• Operate, secure, analyze and improve our website and services.
• Comply with legal obligations, enforce our terms and protect our rights and the safety of others.

We may use automated tools, including AI assistants, to help draft follow-ups, summarize conversations and route inquiries. People at Heroship oversee these tools.

04How we share information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising without the notice and choices required by law. We share it only:

• With service providers that help us run our business, such as hosting, scheduling, customer relationship management, communications and analytics providers, under contracts that limit their use of the information.
• Within Heroship and its affiliates, to provide the services you ask about.
• For legal reasons, when required by law or legal process, or to protect rights, property and safety.
• In a business transfer, such as a merger, acquisition or sale of assets, subject to this policy.
• With your consent or at your direction.

05Calls, texts and email

If you give us your phone number, you agree that Heroship may call or text you about your inquiry or demo, including with automated technology. Message frequency varies, and message and data rates may apply. Consent to marketing texts is not a condition of any purchase. Reply STOP to opt out of texts at any time, or HELP for help. You can unsubscribe from marketing emails using the link in any email. We do not share mobile numbers or text messaging consent with third parties for their own marketing.

06Cookies and analytics

We use cookies and similar technologies to keep the site working, remember your preferences, understand how the site is used and measure our marketing. You can block or delete cookies in your browser settings; some features may not work without them. Our public marketing-site analytics use an opt-out approach. You can disable these tools using Privacy choices, and we honor Global Privacy Control signals by keeping them disabled.

We use Google Analytics 4 on our public marketing pages to measure visits, traffic sources, demo-link clicks, page sections viewed, scrolling, FAQ interactions and product video engagement. Google receives usage and device information and may process it on servers outside your country. We do not send form responses, names, email addresses, patient information or account identifiers to Google Analytics. We do not enable advertising personalization or Google Signals in this implementation.

We also use Microsoft Clarity on the public homepage, app marketing page and clinics marketing page to create click and scroll heatmaps and replay browsing sessions. Microsoft receives website interaction, device and usage information, including page URLs, and may process it outside your country. We apply strict text masking before loading Clarity. We do not install this recording code on patient portals, account pages, booking forms or thank-you pages, and do not send names, email addresses, form responses or custom user identifiers to Clarity. Recordings are skipped when page URLs contain unrecognized query parameters or fragments, or referring URLs contain query parameters or fragments. Advertising storage is denied in the consent signal.

Read the Microsoft Privacy Statement for how Microsoft processes this information.

Google Analytics and Microsoft Clarity are enabled by default on eligible public marketing pages, without an upfront consent popup. Use the Privacy choices button and select Turn off analytics to disable both tools, or Turn on analytics to enable them again. We remember your explicit choice for up to 180 days when browser storage is available, and continue to honor previously saved opt-outs. If browser preference storage is unavailable, these tools stay off by default. When your browser sends a Global Privacy Control signal, both tools stay disabled. Turning analytics off removes this site's Google Analytics and Clarity cookies and reloads the page when necessary to unload the recording code. Google Analytics cookies are configured to expire after 180 days; continued visits can refresh them.

Read how Google uses information from sites that use its services and Google's Privacy Policy.

Women’s BHRT training measurement

For the women’s BHRT campaign, Heroship uses first-party measurement to count anonymous browser journeys from the landing page through training clicks, new-account confirmation, course starts, and new course completions. We record the course, the first training-button placement, approximate device category (mobile or desktop), and step timestamps. The campaign measurement tables do not store names, email addresses, phone numbers, account IDs, IP addresses, form entries, or detailed video playback data. Hosting providers may separately maintain operational access logs.

A random campaign cookie can connect these steps across Heroship’s website, Learning Center, and account onboarding in the same browser for up to 30 days. Only a hash of that cookie is kept in the measurement database. Anonymous journey records expire after 90 days and are removed by a daily cleanup. The landing page’s “Training analytics” control stops future campaign measurement across these Heroship subdomains. We also honor Global Privacy Control and previously saved website analytics opt-outs. This measurement does not load a third-party analytics or session-recording tool inside the Learning Center or account onboarding.

07Retention and security

We keep personal information only as long as needed for the purposes above, including to meet legal, accounting and reporting obligations, and then delete or de-identify it. We use administrative, technical and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

08Your rights and choices

Depending on where you live, you may have the right to:

• Know what personal information we hold about you and get a copy of it.
• Correct inaccurate information.
• Delete your information.
• Opt out of marketing, the sale or sharing of personal information, and targeted advertising.
• Appeal a decision we make about your request.

To make a request, contact us using the details below. We will verify your request before acting on it, and we will not discriminate against you for exercising your rights. You may use an authorized agent where the law allows.

09State privacy rights

Nevada: Heroship does not sell covered information as defined by Nevada law. You may still submit a request to opt out of any future sale by contacting us.

California and other states: residents of California and other states with consumer privacy laws may have the rights described above. In the past 12 months we have collected the categories of information listed in Information we collect for the purposes in How we use information, and disclosed them to the recipients in How we share information.

10Children

Our website and business services are for adults and businesses. We do not knowingly collect personal information from children under 16. If you believe a child has given us information, contact us and we will delete it.

11Changes to this policy

We may update this policy from time to time. We will post the new version here and change the “Last updated” date, and where changes are significant we will give additional notice.

12Contact us